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It is a blend of the 'marketing concept', 'marketing functions' and .. Evert Gummesson, "Total Relationship Marketing: Experimenting with a Synthesis of. PDF | There is much debate as to where the place of relationship marketing (RM) in general Gummesson, E., Total Relationship Marketing. Total Relationship Marketing This book is dedicated to the future of our daughters Evert Gummesson Marketing strategy moving from the 4Ps – product, price, A first effort to merge these two schools was made by Gummesson in

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